Jorn Lyseggen describes the valuable and underutilized insights that can be found in the information that companies and people leave behind on the internet – so-called online breadcrumbs.

He shows that these can be used to track Porter’s 5 forces and create powerful intelligence that greatly benefits decision makers in marketing, product development, executives, board members, and investors.

Jørn Lyseggen, Founder & CEO, Meltwater